What does the Loyalty parameter in the Customer Satisfaction Survey specifically measure?

The Loyalty parameter in the Customer Satisfaction Survey specifically focuses on a customer's willingness to recommend TCS both within their own network and to external parties. This captures key aspects of customer loyalty, emphasizing the importance of word-of-mouth marketing and referrals in building brand reputation and securing new business opportunities.

While the other options touch on related concepts of loyalty and recommendation, they do not encapsulate the primary intent of measuring loyalty as it pertains to the customer's relationship with TCS. The survey is meant to gauge how positively a customer feels about advocating for the organization, which is pivotal for understanding overall customer satisfaction and loyalty dynamics. Understanding this willingness to recommend is crucial for assessing customer loyalty effectively, making it a central focus of the parameter.